This image represents what I have taken away from this class as a whole. The overarching theme that I have taken away from the course is that media can connect you with the rest of the world, both from a recreational stand point and a professional stand point. Essentially I realized how encompassing the term media is, and how many different facets of media exist in the world. Before the course when asked about media I probably would have only thought about social media, but after taking the course I realize how it refers to everything from the internet to TV to twitter. I learned throughout the semester that media can be very influential, and can change the way the world operates. Like when we learned about Pussy Riot, and about how they have used media to change societal norms, and to encourage women to protest. Learning about this made me realize that media can be used to change countries for the better, when before I thought media was basically just YouTube videos. The course has also taught me that not all sources in media are trustworthy. Learning about trolling and flooding and propaganda bots made me realize that not everyone on the internet is who they claim to be, and you have to be cognizant of what agenda someone might be trying to inflict on you. In conclusion this course taught me the worldly importance of media, how media can be used professionally in the workplace, and how media can be used to influence and change cultures. With todays advanced media, we really do have the world at our finger tips.
A specific example of legislature that protects social media companies from being held liable for the actions or posts of a user on their platform, is section 230 of the communications decency act. Section 230 states that “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider”. Ultimately it is saying that if the owners of Youtube are providing YouTube as a platform, they cannot be held responsible for the posts or interactions of one specific user on the platform. Basically any platform that publishes third-party content cannot be held responsible for the content of the third party. This information can be found at https://www.eff.org/issues/cda230.
The title of the chapter in Gilespies book is “The Myth of a Neutral Platform”. Dan and Patrick made the argument that these platforms cannot be neutral because of what happens daily on them, like racism, sexism, etc. To me, I believe that the platforms themselves can be neutral, but the content that is posted on them will never be controllable. For the platform to be neutral all that must happen is that everyone is treated with the same privileges with regard to censorship and accessibility. Although there is hate and bias on the platforms, that is from people who do not create the platforms, so therefore should not compromise the integrity of the platform itself.
One example of trolling in the United States media is the example of Russian propaganda bots. Russian propaganda bots are fake accounts that are used to promote certain ideas in order to make them seem favorable. The example I am talking about is from the 2016 US Presidential Election. Russian propaganda bots were used on twitter to influence the opinions of American voters.
An example of flooding is from 2017 when the proposed revocation of net neutrality became available to the public for comments, millions of bots were put onto the site, flooding the site with thousands of fake comments.
I agree with Wu that in the United States today, the changing communication techniques like flooding and trolling should be met with new legal frameworks that are better suited to deal with todays speech environment. If we do not adapt the legal parameters so that they change with the times, then old rules that have lost relevance may still exist. Like Vietnam introducing fines for fake corona virus information, there are circumstances that have risen in todays speech environment that old speech laws do not cover. As the speech environment, and media as a whole continue to change we must make sure we change our legislation accordingly.
Wu, Tim. Is the First Amendment Obsolete? canvas.hws.edu/courses/2684474/files?preview=168911955.
Raymond Williams talks about how the art of advertising has changed so dratically over time. In todays world, advertisements are a lot more then just displaying your product. Advertisements, specifically commercials, have evolved into complex ways to persuade a consumer to not only buy the produt, but to buy into how a brand presents itself. “Advertising has developed from the simple announcements of shopkeepers and the persuasive arts of a few marginal dealers into a major part of capitalist business organization.” (Williams 8). The quote from Williams text on advertising shows how the art has transformed, and how it has become such an integral part of todays commercial world.
Progressive Insurance is known to have recognizable commercials. The key components that make their commercials recognizable are humor, and recognition. The commercials themselves usually make a joke, or or comical, and they most often feature “Flo” a character that they have created to make their commercials memorable.
This commercial works for many different reasons. First of all Flo is in the scene so there is the aspect of recognition. Second, its funny; The women are approached by many men looking to flirt with them, but one of the women scares them all away by reciting “boring” insurance information at them. This is effective because they are making a joke, and telling you how much you could save on insurance. This would be perfect example of both sophisticated and humorous advertising.
This commercial is also sophisticated and humorous. The commercial shows Flo, the “progressive icon” talking with that would appear to be big foot. They use this conversation to relay information about what they offer from an insurance standpoint, while maintaining the humor that comes from bigfoot. Even more humor is added at the end when she calls him Bigfoot and he gets offended and says his name is Darryl.
Williams, Raymond. “Advertising: the Magic System.”
Chris Bartosic’s blog post about advertising helped me learn some new things about how media is used in advertising to appeal to the viewer, and to attract the viewer to a product. Chris talks about how companies try to be remembered by certain icons, rather than the product itself. For example he talks about how Doritos is known for having funny Super Bowl commercials. This made me realize how advertising can be just as important as having a product. Wether its through taste, or humor, all that matters is that consumers will remember the name Doritos, making it more likely that they purchase the product. This made me realize that companies such as Geico use icons to build brand recognition. Geico constantly uses the gecko with the British accent to make the company seem familiar in the eyes of the consumer.
This cartoon provides a satirical take on the way that companies have been changing there advertising strategies in attempts to catch the attention of consumers. The idea is that if the company can get you to remember its product, then when you see the product, or need a similar product, you will purchase the product of that specific brand because it now seems familiar to you.
Over the last month, as the world has been faced with this global pandemic, the way I see media has changed drastically. As there world has been forced to quarantine themselves inside their homes, different forms of media, particularly social media, have been crucial in keeping people connected. Over the course of the last month, there have been drastic changes in the way we consume media. For example classes that used to be in person are now being held remotely on zoom. The introduction, or rather amelioration of zoom shows me how new forms of media are developed and used to adhere to specific needs. Even though we are forced to stay in quarantine, we have found a media outlet that allows us to continue to hold course discussions, or even business conferences. Another way in which media consumption habits have changed is in the sense that now the only way to talk to friends, family, and anyone outside of your quarantine is through social media. The idea that platforms like snapchat, Facebook, and instagram are keeping friendships alive is a new concept. Before the quarantine I looked at these things as a bonus; a way of sending a message or two to someone until I saw them in person again. Now, these platforms are really the only way for me to interact with my friends. As Danah Boyd said “Fundamentally, social networks sites are a category of community sites that have profiles, friends, and comments.” (Boyd p. 5). Over the last month I have seen media change before my eyes, as it becomes more important in both a professional and societal way.
Boyd, Danah. (2007) “Why Youth (Heart) Social Network Sites: The Role of Networked Publics
in Teenage Social Life.” MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital
Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press.