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Marketing en Masse

The argument that R. Williams makes that advertisement creators must acknowledge the criticisms of advertisements in order to make a credible and successful advertisement is accurate. If one does not acknowledge these criticisms the advertisement will fall flat when thrown into the cesspool of advertisements. There are so many that without the proper knowledge and willingness to look at it from both sides the advertisement will not succeed. Just as the quote in the prompt states that in order to make a sophisticated add one must acknowledge the criticisms. The people who created the Milk advertisement did not need to make it complex, their slogan “Got Milk” has become infamous in its simplicity. I.e 

Yasmine Bileeth – GOT MILK? (1996)

Marketing for two separate topics, food and fitness, these advertisements catch the viewer’s attention with the athlete then the focus moves to the little paragraph each has written. These advertisements tie into what R. Williams was saying with, “Advertisements are now so numerous that they are very negligently perused , it is therefore necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetick.” (p.323) Giving the magnificence of promises with the image of the naked athlete, promoting health and welness and “ eloquence by sometimes pathetick” with the paragraph that promotes the product and the healthy lifestyle that the individual has chosen to live by, focusing on the drink as the basis for that lifestyle.

http://www.vintageadbrowser.com/fitness-ads-1990s

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