Media & The Audience

After the circumstantial chaos that COVID-19 brought upon our campus, the school and world took strong steps in adjusting the students and faculty into remote learning structured classes. This was very impactful to me because like every college campus there is so much to be heard and talked about not on the media. Examples of this may be hearing a distant conversation at saga about the CoronaVirus, or even a lecture based class in which you learned stuff that you yourself couldn’t have been aware of otherwise. What I specifically learned was about the sources people actually learn information from and how it differs by age. For example when Trump initiated the first national state of emergency on the news I was watching it on a tv from the inside of a Dunkin Donuts. Two days later my friend told me that his younger siblings sent a link to a Tik Tok in his family group chat to alert them. This is interesting and evidently shows the usage of media in young teens is much different and far less informative than news on actual broadcast systems. Another take away from this is that the steps the media take on CoronaVirus has been targeting those very people, meaning the children and teens home from college aren’t as worried about the virus and aren’t keeping up to date about it as much as the older population. In other words the fear of spreading it should be more prominent than the fear of actually contracting it especially if you’re an able bodied young adult. However this is not the case, so in return the media has initiated ads in snapchat cosmopolitan, instagram, youtube, basically anything that can make you conscious of it for an instant as you scroll down your feed. A quote from one of our course sources called “Now We Know Tech Wont Save Us” by Siva Vaidhyanathan reads “technology as not just a business but a social good—a force that removed friction from communications, “disrupted” incumbent industries and lowered barriers to participation in politics and culture”. This quote is relevant to the concept on how different aged people can be a part of broader things in the media. The example correlates to how I found media to change during the Corona chaos, for instance my friends little sister was only able to learn about this through an app called tik tok which is nothing more for social entertainment. These apps along with other things become vessels for information to users of media that otherwise wouldn’t be acknowledged. This is both particularly useful for vast users of media but at the same time represents younger generations as politically influenced, rather than politically engaged if this is the popular source for information. The image below gives you a greater sense of why this is relative to the audience of media.  


Ehmke, Rachel, and Child Mind Institute. “How Using Social Media Affects Teenagers.” Child Mind Institute,

Garza, Alejandro de la. “How Social Media Is Shaping Our Fears of the Coronavirus.” Time, Time, 16 Mar. 2020,

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